Many people have no understanding what truly makes a great logo. For most small business owners it’s whatever floats their boat. A great logo must be more than that. It must be smart from a marketing/communications standpoint. In that respect it must be:
2) Look good in multiple sizes and formats. And, most importantly…
3) Effectively convey the “Brand Essence.”
All great logos make a strong, clear, positive and memorable statement about the products, companies, and organizations they represent.