If you want to learn something about mobile marketing, talk to an expert like Obi Ike, Global Director of Digital Marketing at Belvedere Vodka. Ike was the featured speaker at the FCPRA’s May breakfast meeting and enlightened attendees with his thoughts on emerging marketing trends, principles for successful mobile interaction and considerations for the best user experience.
At the very foundation of his presentation was the concept that mobile is everywhere and it’s here to stay. It is our primary source of media consumption, empowering nearly 6 billion people around the globe. Wow! No wonder the brands considered most successful are those that embrace mobile as part of their digital strategy. Click here for a copy of Ike’s PowerPoint presentation.