The takeaway? Write about what you know — ideally your subject is a personal passion, because writing a book is a rigorous process. Be prepared to have a well-defined platform and focus on your objectives and strategies. Then write, write, write — a challenge if you have a full time job.
If you want a publisher, it’s a good idea to find a literary agent. One way to do that is to get involved in a writer’s workshop. Or go where agents go — their conferences are a good place — and then introduce yourself. You can also self publish; there are some notable authors in our business doing that. Google “self publishing”; there are lots of people doing it!
And getting published is just the beginning. Promotion is key. Be prepared to execute your own plan and invest your own funds. Make appearances and present at events just like this FCCA event. Bryan also recently led a Cultural Alliance event at Comradity Studio. Check it out here.
Idea Stormers (Wiley Jossey-Bass, 2012) is Mattimore’s second book addressing the application of creative techniques and innovation processes to generate breakthrough ideas for new products, advertising and promotion and growth strategies for both individuals and businesses. His first book on business creativity, 99% Inspiration, was the AMA’s membership “Book of the Year.”
Mattimore is cofounder of Growth Engine, an innovation agency based in Norwalk, CT. @BrianMattimore1