By now, hopefully nearly every marcom/creative person in Fairfield County (certainly anyone reading this blog) has heard about the Connecticut Creative Corridor (C3). Launched by the FCPRA back in January, the initiative aims to establish the C3 as a recognized hotbed of creative talent. And nearly 100 creative types from across the county turned out for this year’s FCPRA annual meeting and networking event to learn more about it, and, ideally, how they can get involved.
Speakers included incoming FCPRA board members Adam Smith and Luke Scott, two members of the C3 “Steering Committee, which is led by the two new FCPRA Co-Presidents, Sandra Ruiz-Desai of Desai Communications and Randy Savicky of Strategy+Communications. Adam, President of Advent Creative, provided some cool insight into why now, why here and why us…including a few examples of similar successful initiatives around the country. Then Luke, Partner and Creative and Digital Director at Madison|Mott, started to lay out the vision, mission, values and strategy for the C3 movement. The afternoon also included an announcement about a special new partnership with The Business Council of Fairfield County, which will bring added value to FCPRA members and extended exposure for the C3.
The whole presentation provided for a great meeting vibe, not to mention exposure and growing excitement for the concept. For more information or to get involved in the C3 initiative, contact either of the FCPRA Co-Presidents, Sandra Ruiz-Desai (firstname.lastname@example.org) or Randy Savicky (email@example.com).