Fairfield County Communications Association Elects New Board of Directors,
Changes Name from Fairfield County Public Relations Association To Better Reflect
Membership & Pledges Continued Support for the Connecticut Creative Corridor
— Strategic PR & Marketing Association Builds on 50-Year Legacy of Business Communications
with Renewed Energy & Focus on Connecting Connecticut’s Creative Economy —
Westport, CT, September 12, 2012 – The Fairfield County Communications Association (FCCA), an independent regional organization dedicated to advancing the communications profession, today announced its new Board of Directors for 2012-2013 and its plan for continued support of the Connecticut Creative Corridor, the concept it introduced earlier this year and has continued to nurture and expand its reach. The FCCA was formerly known as the Fairfield County Public Relations Association (FCPRA), and the name change reflects the group’s evolution and growth.
The new Board of Directors and officers were installed at the FCCA’s annual meeting. Leading the organization are Co-Presidents Sandra Ruiz-Desai and Randy Savicky. Ms. Ruiz-Desai is President of Norwalk-based marketing and communications agency Desai Communications, while Mr. Savicky is Founder and Chief Executive Officer (CEO) of Strategy+Communications, a public relations and inbound marketing firm headquartered in Weston.
“I am overwhelmed by the level of excitement and enthusiasm among the new Board for working toward this vision, both to grow the FCCA and to support the Connecticut Creative Corridor,” said Ms. Ruiz-Desai. “We have already done a great deal of work, and there’s a great deal of work still to do.”
“ We are very excited to be working with a very committed new board to put all of our plans into action,” said Mr. Savicky. “Our goal is to distinguish FCCA and to better complement the offerings of other regional professional groups. At the same time, we are fully committed to supporting and leading the Connecticut Creative Corridor movement.”
The FCCA is driving the force behind the Connecticut Creative Corridor movement, whose mission is to raise the visibility and reputation of Connecticut’s world-class creative and strategic communications talent and promote economic development and job creation via the tenets of a “creative economy.”
In addition to this major initiative, the FCCA has grown beyond its primary roots in public relations and expanded programming to appeal to a broader audience of communications professionals.
“The name change is a reflection of how the group has expanded in recent years,” said Mr. Savicky. “The time was right to update the name because we draw members from communications, creative agencies and a host of other marketing disciplines.”
FCCA members have always been attracted to practical, hands-on programming, such as social media best practices and analytics, as well as presenters by notable industry figures like David Meerman Scott, noted Ms. Ruiz-Desai. There will be a greater outreach to young communicators for greater group involvement and leadership, and the FCCA will also leverage board members’ relationships as ongoing creative resources for presentations and entrepreneurial insight.
“By focusing on a sophisticated and highly applicable program of education, networking and career enrichment, we are delivering greater value to our members and to the communications community at large,” said Ms Ruiz-Desai.
FCCA’s Outstanding Programming Continues on Sept. 20
During its 50-year history, FCCA has built a reputation for first class programming and a position as the premier hub for communicators. Leading off the fall programs is “Seven Ways to Generate Breakthrough Ideas” with innovation expert Bryan Mattimore on September 20, 2012. The event will be held at Bank Street Events in Stamford, with networking beginning at 7:30 am and the presentation from 8:00 – 9:00 am. Mr. Mattimore is the author of the just published “Idea Stormers: How to Lead and Inspire Creative Breakthroughs” and President of The Growth Engine Co. in Norwalk, CT. Members and prospective members are encouraged to review program details and register for what is expected to be a sold out event.
The New Board of Directors
To implement FCCA’s vision, a slate of new officers and Board members have been elected:
- Sandra Ruiz-Desai, Co-president
President, Desai Communications
- Randy Savicky, Co-president
Founder / CEO, Strategy+Communications
- Kathryn Corbally, Secretary
Director Corporate Affairs, Sun Products
- Nancy Pitts, Treasurer
Director, Marketing Communications, Momentive
- Edward Bloch, Director
Public Relations & Communications Consultant
- David Halek, Director
Vice President Marketing, Artifact Marketing Group, and Director of Institutional Advancement at Western Connecticut State University
- Kristen Kish, Director
Executive Director, Client Marketing & Corporate Communications, Synapse Group, a Time, Inc. Company
- Keith Reynolds, Director
Managing Director, Maxim Communications
- Luke Scott, Director
Owner / Creative Director, Madison|Mott
- Adam Smith, Director
Creative Director, Advent Creative
- Mary Sullivan, Director
Account Executive, Prosek Partners
Please visit the Fairfield County Communications Association site for more details about the organization and on opportunities to get involved.
The Fairfield County Communications Association (FCCA) is the premier and oldest independent regional organization dedicated to advancing the communications profession. Membership comprises professionals who work or live in the region and are responsible for public relations, advertising, corporate communications, marketing, market research and media in agencies, corporations, nonprofit organizations and sole practices. By providing extensive opportunities for networking, professional development and employee recruitment, the
FCCA seeks to assist its members in enriching their careers while strengthening their ability to achieve desired goals.
Artifact Marketing Group, LLC