Creative Corridor: A Call to Action

We are working to engage our communities and optimize the talent we have here, creating a culture that stimulates not only our vocation but also our neighborhoods, bringing more creative jobs into Connecticut. More »

Fairfield County Poised for Growth in Creative Industry

With its easy proximity to New York City and largely affluent demographics, Fairfield County, Conn., is uniquely poised to resurrect its heyday as the go-to county for big businesses that are over their Manhattan projects. With creative people contributing to the growth of the towns they inhabit and clustering around places where they can work and play, look for Fairfield to attract everyone from media companies to PR firms to high-tech outfits. More »

Exploring Emerging Trends in PR, Marketing and Communications

FCPRA is the premier networking organization for public relations, marketing and communications professionals who live and/or work in Fairfield and Westchester counties, with programs featuring top executives who share ideas at provocative monthly events. (And sometimes, we meet purely to kick back and talk shop.) More »

The Face of Fairfield County

What do our citizens look like? How is the job situation in our state? What is the status of our industry and of the newest industries in the area? Statistics help to paint a picture of our educated, diverse, innovative, growing (and aging) population. More »

Successful Campaigns, Hot Trends and Best Practices

FCPRA events keep members ahead of the curve. Recent programs included a panel of senior execs from PepsiCo, Carrot Creative, Edelman and GE providing insight into successful campaigns, hot trends and best practices, along with tips for selecting a social media agency and building your personal brand online. More »

 

Creative Corridor: an Idea Connecticut was Hungry For.

January 26, 2012   by

This week’s event calling for a Creative Corridor in Connecticut struck a nerve.  More than 90 area marketing, public relations, advertising and academic professionals packed KPMG’s conference room at Ashforth’s recently renovated Stamford Square at 3001 Summer Street to hear the “call to arms” and about the research conducted by Euro RSCG Worldwide PR for FCPRA, at an event co-sponsored by the Business Council of Fairfield County.  A full recap is coming soon but see links below to download the 140-page report, “Fairfield County, Connecticut: The Case for a Creative Corridor,” and recent media coverage of the event.… Read More

Connecticut in 2020: A Glimpse

January 24, 2012   by

Imagine Connecticut in the not-so-distant future: a new Silicon Valley, a creative corridor whose streets are filled with a celebration of all things local. Fairfield is home to boutique hotels, New Haven is paved with Airstream pop-up shops selling local designer goods, and the whole state—thanks to the sheer growth of big cities everywhere—is a safe haven from urban sprawl, pollution, and overpopulation.… Read More

Hybrid Culture and How Connecticut Can Be the Ellis Island of Professional Life

January 22, 2012   by

Back in the days of the marketing boom (pre-subprime), one of the industry’s gurus, Alex Bogusky, talked about the importance of having an agency of generalists, of people who took a creative approach to every project they concepted, produced or served from the client side. In today’s economy, competing means integrating: having more skills that will attract businesses that are hiring, and making oneself more marketable in this ever-changing way we work today.… Read More

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