Since the beginning of the year, the case for a Creative Corridor in Connecticut has gathered increasing momentum and support from individuals, businesses and organizations from Greenwich to New Haven to Hartford. This is an idea that draws upon the success of other regions (Detroit, Austin, Richmond, VA, among others) to collect and connect creatives while drawing attention to the impact and opportunity inherent in the local creative economy.
As part of the annual meeting of the Fairfield County Public Relations Association (FCPRA), we presented an update on the FCPRA’s recent activities in support of the Connecticut Creative Corridor. To demonstrate and underscore that commitment, we’re reprinting the remarks made by Sandra Ruiz-Desai, FCPRA Co-President for 2012-2013 along with Randy Savicky:
I am Sandra Ruiz-Desai, President of Desai Communications. Since 1979, Desai Communications has been supporting area corporations with their branding initiatives.
We are here today as the presenting sponsor as our way of showing support for the FCPRA and all of the initiatives it has in the works to bring even greater value to all of the communicators in the area. One of the initiatives is the Creative Corridor movement.
Have you heard the saying that where there is crisis there is opportunity?
Napoleon Hill, author of Think and Grow Rich, best describes this concept in one of his success principles: Learning from Adversity and Defeat. In a nutshell, he states that for every adversity and defeat, there is a “seed of equivalent” benefit. There is a caveat: You must IDENTIFY that seed of equivalent benefit.
I’d like you to all put your imagination caps on. Not too hard to do in a room full of creative professionals, is it?
The CT Creative Corridor is that seed of equivalent benefit that Napoleon Hill talk about. But not just for all the adversity and defeat that we in this room had to overcome these last for years, but for all the adversity and defeat that the entire Connecticut Creative community has collectively experienced in the last four years.
Can you imagine the size of that benefit?
Is it possible it could be so big that it would bring prosperity to every creative in Connecticut?
Or could it so expansive that it would overflow into our neighboring states?
Before we get too carried away with our imagination, remember this — It is a seed.
And a seed needs be nurtured in order to grow.
And that means we must be committed and unified.
And we must, as Steve Jobs exhorted in his famous campaign “Think Different”:
- Think different about our competitors
- Think different about our business models
- Think different about our partners
- And think different about ourselves
so that we can be different and create a different business world that serves us all!
Do you think that’s possible?
Margaret Mead, the social anthropologist, seems to have thought so. She was once quoted as saying: “Never doubt that a small group of thoughtful people could change the word. Indeed, it is the only thing that ever has!”
On behalf of the FCPRA and Desai Communications, I invite you to embrace the Connecticut Creative Corridor Movement and help transform Connecticut into a destination for Creative Brilliance.
We ask you to embrace this idea. It’s not that we have to create this environment; it’s already here. It’s more a matter of connecting with each other and reaching a tipping point that reveals the robust and vibrant creative economy that we have here in Connecticut.
Interested in learning more? Just let us know.