The Name Game / John Follis In business, you cannot underestimate the value of a good name…one that triggers the right idea and emotion. Marketing savvy companies like P&G know this and spend tons annually on naming, testing, and renaming products to attract consumers and build brands. So then why do so many otherwise intelligent…Details
Great writing. Great art direction. Great concept. I dare you to listen to the words on this spot and not feel inspired. It continues a long tradition of great Nike advertising created by agency, Wieden + Kennedy.