As it becomes increasingly challenging for individuals, small businesses – and sometimes even large businesses – to distinguish themselves in such a large pool of competitors, we have to continually reposition our clients and ourselves.  Come and hear Allan DeYoung speak about the new “musts” of branding for 2010.  Allan will also discuss how companies are incorporating several market trends – simplicity, affordability and sustainability – into their branding/marketing efforts.  Consider how these trends can work for you and for your clients.

With more than 20 years of experience in branding and marketing research, from both client and agency sides, Allan now leads the qualitative practice for Radius Global Market Research.  As a result of the customer insights gained, clients have a clear set of action steps needed to achieve their brand's ambition: launch, evolve, or extend.

Previously, Allan has held senior positions in Brand Strategy & Research at Landor Associates, TippingSprung, and iXL. Allan started his career as a management consultant with Booz, Allen & Hamilton before transitioning to the client side where he was a hands-on marketing manager at HBO and Time Magazine.

Allan earned a MBA in Marketing from Northwestern University’s Kellogg Business School, and a Political Science degree from Princeton University.

 You may register here.