As a matter of year-end housekeeping, please take a moment to review the revisions to the Bylaws and Constitution that have been proposed by the Board and require a two-thirds favorable vote of members in good standing to adopt. These documents can be found here (Bylaws) and here (Constitution).

The proposed changes are intended to loosen many of the current restrictions on meetings, voting, Board participation and so on.… Read More

Come to a meeting on Tuesday, May 8, to plan and start implementing the next phase of the Fairfield County Creative Corridor.

Next steps include creating a Statement of Work, including plan, goals, price and team; designing and building a unique online search tool/website to showcase CT creatives; presenting plan, price and team to public/private officials; and raising money.

Date/time: Tuesday, May 8, 8:00-9:30 p.m.… Read More

I remember when the story broke that Tylenol was poisoned and that it was probably the first time  ”crisis communications” became buzz words.  But now there’s the heartbreaking story of Trayvon Martin and the Skittles he was carrying when he was shot by a gun-toting zealot who says he thought he was a criminal.

“There is this moment when you think, ‘Oh my God, this is bigger than we are,’” Heidi Hovland, a senior partner at Flesichman-Hillard in New York, was quoted as saying in The New York Times.… Read More

The concept of integrated marketing communications seems rather simple. Why should we work in silos instead of as a cohesive team? Isn’t it better to have all aspects of marcom working together in order to maximize the impact on customers and other end-users at a minimal cost?

Such was the topic tackled at the FCPRA’s latest (March 16th) breakfast meeting featuring execs from IBM and The Sun Products Corporation.  Jennifer Taylor of IBM focused her presentation on paid, owned and earned media.  IBM developed a POE model that works…and she provided examples to prove it.… Read More

As communicators we know the importance of appealing to emotions and this is Neerja Bhatia’s sweet spot. The author and emotional intelligence expert, told marcom professionals at the February 29 FCPRA breakfast event that no matter who we are the lens with which we view the world is colored by a dominant emotional need that drives our reactions. However, when well-managed, we can use emotion to transform our relationships, businesses, organizations and the community.… Read More